On May 12, Bruce County Council endorsed a $1.75 million investment in grants and loans to support local businesses over the next two years. As part of the Support the Bruce: Business Sustainability Fund, a special edition of the Bruce County Tourism Innovation Lab’s “Spark” program was launched today to help tourism businesses impacted by the COVID-19 crisis.

On May 12, Bruce County Council endorsed a $1.75 million investment in grants and loans to support local businesses over the next two years. As part of the Support the Bruce: Business Sustainability Fund, a special edition of the Bruce County Tourism Innovation Lab’s “Spark” program was launched today to help tourism businesses impacted by the COVID-19 crisis.

Bruce County Warden Mitch Twolan comments: “Tourism businesses have been one of the hardest hit by the economic impacts of the COVID-19 pandemic. Bruce County Council is pleased to support our local tourism providers as they recover and rebuild.”

Tourism operators with up to 10 full-time employees can apply to “re-imagine” or “re-tool” their tourism business. With $100,000 available, selected applicants will receive grants between $3,000 and $10,000. Successful applicants will also be matched with an experienced mentor.

“The Bruce County Tourism Innovation Lab was launched in 2019 to support the development of sustainable tourism initiatives on the Bruce Peninsula,” says Kara Van Myall, Director of Planning & Development / Recovery Coordinator. “This special edition of the “Spark” program can now support tourism operators across Bruce County as they respond and adapt to the evolving tourism landscape.”

Justin Lafontaine, Program Lead of the Ontario Tourism Innovation Lab, adds that, “tourism businesses can apply to upgrade their buildings or facilities, purchase new equipment that supports enhanced programming, or create a new digital platform, for example. The goal of the program is to inspire and support new tourism ideas and innovations.”

Applications will be accepted from June 4 – 24, reviewed by a jury of local and provincial tourism leaders, and selected applicants will be announced in mid-July. Full program information and the application guide are available at www.tourisminnovation.ca/reimagine. “Spark” is offered as a partnership between Ontario Tourism Innovation Lab, Regional Tourism Organization 7, and Bruce County.

Contact us
Kara Van Myall
Director of Planning and Development
Department: 
Planning & Development
Location:  Walkerton Administration Centre Tel:  519-881-1782

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