Tourism Innovation Lab

Bruce County, Regional Tourism Organization 7 (BruceGreySimcoe), and the Ontario Tourism Innovation Lab have partnered to launch a Special Edition "Spark" Mentorships & Grants Program in response to the COVID-19 crisis.

Special Edition Bruce County "Spark: Program

Small tourism businesses in Bruce County are encouraged to submit an application with ideas on how they could "re-imagine" or "re-tool" their tourism operations, offerings and/or products to respond, pivot and adapt to the short- and medium-term tourism landscape and opportunities (e.g. upgrading facilities, buying equipment, creating new digital platforms, etc.).


  • $100,000 will be dispersed to support up to 20 selected applicants.
  • Grants from $3,000 to $10,000 will be provided to each selected applicant.
  • Successful applicants will be matched with a tourism mentor


  • Existing small tourism businesses based in Bruce County with up to 10 full-time, year-round employees and operations providing tourism services, offerings, experiences, and/or products
  • Small tourism businesses include those that offer tours, accommodations, retail, restaurants, hospitality, attractions, and transportation services.

Applications closed on June 24, 2020. Stay tuned for more information on the fall 'Spark' program.

Have questions or require more information?



Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, or a community ready to join the business development movement our supportive team members

Tourism Innovation Lab Application Process

Tourism Innovation Lab

Application Process and Timeline


    Status of grant program - Applications are now being accepted



    Submission deadlines - Applications will be accepted from June 4 to June 24, 2020


    Visit and answer the 10 basic application questions (1,000 word limit for the application)


    A review jury of tourism leaders will select up to 20 winning applicants.


    Grant program closes - The decision on selected applications and funding amounts will be announced mid-July 2020

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TOURISM In 2018, there were 2.5 million visitors to Bruce County and $299 million in overall visitor spending.