Starter Company Plus Grant

Business to Bruce (BtoB) is a new program to support business development, business recruitment and business enhancement. This program focuses on inspiring, attracting and supporting business owners and entrepreneurs by engaging and mobilizing the local business communities and municipalities while using County level resources to give the project reach and scale.

The County in partnership with the Government of Ontario recognize the importance of supporting entrepreneurs of all ages through their journey into entrepreneurship and through business expansion. It is for this reason that the County of Bruce and the Government of Ontario have invested in providing training, mentorship and monetary funds to local small business owners in the form of the Starter Company Plus Program.


  1. Training Program participants will participate in a series of seminars and workshops on entrepreneurial topics to help enhance their business knowledge.
  2. Mentorship Existing successful business owners or business experts in the area will work with participants as program mentors to support participants through their journey as an entrepreneur.
  3. Business Plan Writing Participants will work with Business to Bruce staff to write a comprehensive business plan for their business.
  4. Grant Money Participants who successfully complete the training, mentorship and business writing components of the program will be awarded $5,000 grant to spend on their business.
  • 18 years of age or older at the time of registration;
  • Proposing a new company, expansion of an existing company or buying a business in Ontario;
  • Not attending school full time nor returning to school;
  • Resident of Ontario;
  • Canadian citizen or permanent resident;
  • Not enrolled in other provincial employment or self-employment related programs that include or do not include financial assistance;
  • Not currently enrolled concurrently in any self-employment or entrepreneurship; training/financing programs offered by government funded organizations
  • Have not received a Starter Company Grant in the past;
  • Must be able to demonstrate 25% cash or equivalent to the business
  • Businesses fitting the following characteristics will be looked upon more favourably as they help the County meet their Economic Development Strategic Goals:
    • Showing a potential to enhance one of the County’s three main Sectors: Agriculture, Tourism and Energy
    • Showing a potential to expand: including but not limited to; staff, square footage, additional location, product line(s), etc.
    • Potential to fill downtown commercial vacancies

Applicants must complete an online application in order to be given grant consideration. You can save your application online and return to it later. A pre-determined and carefully selected group of local business experts or entrepreneurs will be selected to make the final decision on which applicants have successfully qualified for the monetary grant.

Thank you to everyone who applied for our Starter Company Plus Grant intake #3 in 2018. The application is now closed.

Contact us
Spruce the Bruce
Toll Free:  1-800-268-3838 Facebook Link:  Spruce the Bruce Facebook


Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, or a community ready to join the business development movement our supportive team members

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