Perpendicular Signage & Awnings Grant

The Perpendicular Signage & Awning Grant encourages businesses to revamp their perpendicular signs and awnings. This grant supports the purchase and installation of perpendicular signs as well as awnings within the downtown cores.

If you received grant funding in the 2020 year for any of the following Bruce County programs you are ineligible for 2021 Spruce the Bruce Funding: Spruce the Bruce grant; Business Pivot / Adaptation grant; Business Safety Supplies (PPE) grant; and/or Tourism Innovation Lab / Spark grant.


To support local businesses in making COVID-19 related modifications, the 2021 Spruce the Bruce grants have been amended for 2021.  The County will now fund 100% of Perpendicular Signage & Awnings projects up to $1000 to support business adaptations due to COVID-19.

There is a funding cap of $30,000 per municipality until July 1st at which time the cap would be removed. 

Install a perpendicular sign or awning

Install a perpendicular sign or awning

Bring greater awareness to your business with a perpendicular sign or support curbside pick up by covering the façade with an awning.

Projects may include:

  • Purchase and installation of perpendicular signs as well as awnings within the downtown cores.

Perpendicular signs are signs attached to the front of the building and are mounted so that the face of the sign is perpendicular to the normal flow of traffic.

Funds 100% of these projects, up to $1,000*

Taxes are the full responsibility of the applicants. Our perpendicular sign and awning grants are subject to funding availability and issued upon completion of the proposed work.

*Please note: Projects are funded on a first-come, first-serve basis until all of the $250,000 funding has been given to local businesses. Business owners may be placed on a waitlist if the maximum amount for their community has been allocated.

Who is eligible?

  • Only those applicants who did not receive Support the Bruce Business Sustainability funding in 2020. 
  • Applicants must be a storefront business or property owner within a Community Improvement Plan  (CIP) designated area with downtown commercial zoning in one of the following communities:
  • Allenford, Chesley, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Point Clark, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tobermory, Walkerton and Wiarton.

Guidelines: Perpendicular Signage & Awnings Grant

  • Only applications that are submitted prior to purchase, fabrication and/or installation of the sign or awning will be considered.
  • Only grant applications that comply with municipal by-laws will be considered.
  • Improvements requiring a variance will not be considered unless unique circumstances (not caused or created by the applicant) exist.
  • Improvements must not interfere with sidewalk maintenance and pedestrian safety; which include the proper height and allowable encroachment onto the sidewalk.

Have questions or require more information?

Spruce the Bruce

Application Process and Timeline


    Status of grant program

    Applications are now being accepted as of Feb 5, 2021


    Submission deadline

    There is a continuous intake until grant money has been allocated.


    Application is reviewed

    Applications are reviewed and awarded on a weekly basis.


    Grant letter of offer

    If approved, the applicant receives a letter of offer that outlines the conditions and eligible grant amount.


    Project commences

    Projects must not have commenced prior to the awarding of the requested grant.


    Project completion

    Grant recipients fill in the online project completion form.


     Funds are sent to the recipient.

    Project completion is verified and funds are sent to the recipient by cheque or Electronic Fund Transfer.


    Grant program closes

    October 31, 2021

    All projects must be completed by October 31 of the same year. Extensions are not granted.

Contact us
Business Development Grants
Planning & Development
Toll Free:  1-800-268-3838

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