Collaborative Marketing Grant


Encourages local stakeholders to work together to develop collaborative marketing initiatives that stimulate the downtown economy. 


Creative marketing strategies are a vital component for all communities and to any campaign. They can include activities that make an impact on visitor experiences and impressions. This marketing grant will support efforts to create “Best of Guides” and itinerary based marketing that connects visitors to our downtowns.


If you received grant funding in the 2020 year for any of the following Bruce County programs you are ineligible for 2021 Spruce the Bruce Funding: Spruce the Bruce grant; Business Pivot / Adaptation grant; Business Safety Supplies (PPE) grant; and/or Tourism Innovation Lab / Spark grant.


To support local businesses in making COVID-19 related modifications, the 2021 Spruce the Bruce grants have been amended for 2021.  The County will now fund 100% of Collaborative Marketing projects up to $2500 to support business adaptations due to COVID-19.

There is a funding cap of $30,000 per municipality until July 1st at which time the cap would be removed. 

Collaborate with local businesses

Collaborate with local businesses

Come together with other local businesses to create experiences and itineraries in your community that will attract people back to your community, your downtown and your business.

Project example:

  • A campground, canoe outfitter, and restaurant partner to offer a package itinerary. Design, production, and cost of marketing collateral (e.g. digital, print, radio) are eligible costs.

Projects should not duplicate a role already being fulfilled in the community

Please note promotional guides that generate revenue will not be eligible for funding.

Funds 100% of these projects, up to $2,500*

Taxes are the full responsibility of the applicants. Our perpendicular sign and awning grants are subject to funding availability and issued upon completion of the proposed work.

*Please note: Projects are funded on a first-come, first-serve basis until all of the $250,000 funding has been given to local businesses. Business owners may be placed on a waitlist if the maximum amount for their community has been allocated.

Who is eligible?

  • If you received grant funding in the 2020 year for any of the following Bruce County programs you are ineligible for 2021 Spruce the Bruce Funding: Spruce the Bruce grant; Business Pivot / Adaptation grant; Business Safety Supplies (PPE) grant; and/or Tourism Innovation Lab / Spark grant.
  • Applicants must be a BIA, Chamber of Commerce, Municipality, tourism association, or business owners of 3 or more participants with at least one business located in the Community Improvement Plan  (CIP) designated area with downtown commercial zoning in one of the following communities:
  • Allenford, Chesley, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Point Clark, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tobermory, Walkerton and Wiarton

Have questions or require more information?


Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, our supportive team members can help!

Spruce the Bruce

Application Process and Timeline


    Status of grant program

    Applications are now being accepted as of Feb 5, 2021


    Submission deadline

    There is a continuous intake until grant money has been allocated.


    Application is reviewed

    Applications are reviewed and awarded on a weekly basis.


    Grant letter of offer

    If approved, the applicant receives a letter of offer that outlines the conditions and eligible grant amount.


    Project commences

    Projects must not have commenced prior to the awarding of the requested grant.


    Project completion

    Grant recipients fill in the online project completion form.


     Funds are sent to the recipient.

    Project completion is verified and funds are sent to the recipient by cheque or Electronic Fund Transfer.


    Grant program closes

    October 31, 2021

    All projects must be completed by October 31 of the same year. Extensions are not granted.

Contact us
Business Development Grants
Planning & Development
Toll Free:  1-800-268-3838

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