Collaborative Marketing Grant


Encourages local stakeholders to work together to develop collaborative marketing initiatives that stimulate the downtown economy. 


Creative marketing strategies are a vital component for all communities and to any campaign. They can include activities that make an impact on visitor experiences and impressions. This marketing grant will support efforts to create “Best of Guides” and itinerary based marketing that connects visitors to our downtowns.



To support local businesses in making COVID-19 related modifications, the 2020 Spruce the Bruce grants have been amended for 2020.  The County will now fund 100% of Collaborative Marketing projects up to $2500 to support business adaptations due to COVID-19.

Collaborate with local businesses

Collaborate with local businesses

Come together with other local businesses to create experiences and itineraries in your community that will attract people back to your community, your downtown and your business.

Project example:

  • A campground, canoe outfitter, and restaurant partner to offer a package itinerary. Design, production, and cost of marketing collateral (e.g. digital, print, radio) are eligible costs.

Projects should not duplicate a role already being fulfilled in the community

Please note promotional guides that generate revenue will not be eligible for funding.

Funds 100% of these projects, up to $2,500*

Taxes are the full responsibility of the applicants. Our perpendicular sign and awning grants are subject to funding availability and issued upon completion of the proposed work.

*Please note: Projects are funded on a first-come, first-serve basis until all of the $250,000 funding has been given to local businesses. Business owners may be placed on a waitlist if the maximum amount for their community has been allocated.

Who is eligible?

Applicants must be a BIA, Chamber of Commerce, Municipality, tourism association, or business owners of 3 or more participants with at least one business located in the Community Improvement Plan  (CIP) designated area with downtown commercial zoning in one of the following communities:
Allenford, Chesley, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Point Clark, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tobermory, Walkerton and Wiarton

Have questions or require more information?

Funding for all other municipalities in Bruce County has been allocated. Businesses may still apply and will be put on a waitlist. If funding becomes available for your project you will be noticed via phone and/or email.

If you have questions or need help with the application, don't hesitate to contact us at or 1-800-268-3838. 

If you would like to learn about other grants and supports offered by Bruce County or not sure if this grant is right for you, complete our inquiry form to receive more information.

The project may include collaboration with (but is not limited to) three or more of the following groups:


Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, our supportive team members can help!

Spruce the Bruce

Application Process and Timeline


    Status of grant program

    Applications are now being accepted


    Submission deadline

    There is a continuous intake until grant money has been allocated.


    Application is reviewed

    Applications are reviewed and awarded on a weekly basis.


    Grant letter of offer

    If approved, the applicant receives a letter of offer that outlines the conditions and eligible grant amount.


    Project commences

    Projects must not have commenced prior to the awarding of the requested grant.


    Project completion

    Grant recipients fill in the online project completion form.


     Funds are sent to the recipient.

    Project completion is verified and funds are sent to the recipient by cheque or Electronic Fund Transfer.


    Grant program closes

    October 31, 2020

    All projects must be completed by October 31 of the same year. Extensions are not granted.

Contact us
Business Development Grants
Planning & Development
Toll Free:  1-800-268-3838

Explore our grants!

Grant Applications
Discover land use planning here Navigate Policy
How many shipwrecks can I explore in Bruce County? Bruce by the Numbers