If you received grant funding in the 2020 year for any of the following Bruce County programs you are ineligible for 2021 Spruce the Bruce Funding: Spruce the Bruce grant; Business Pivot / Adaptation grant; Business Safety Supplies (PPE) grant; and/or Tourism Innovation Lab / Spark grant.
To support local businesses in making COVID-19 related modifications, the 2021 Spruce the Bruce grants have been amended for 2021. The County will now fund 100% of Collaborative Marketing projects up to $2500 to support business adaptations due to COVID-19.
There is a funding cap of $30,000 per municipality until July 1st at which time the cap would be removed.
Collaborate with local businesses
Come together with other local businesses to create experiences and itineraries in your community that will attract people back to your community, your downtown and your business.
- A campground, canoe outfitter, and restaurant partner to offer a package itinerary. Design, production, and cost of marketing collateral (e.g. digital, print, radio) are eligible costs.
Projects should not duplicate a role already being fulfilled in the community
Please note promotional guides that generate revenue will not be eligible for funding.
Funds 100% of these projects, up to $2,500*
Taxes are the full responsibility of the applicants. Our perpendicular sign and awning grants are subject to funding availability and issued upon completion of the proposed work.
*Please note: Projects are funded on a first-come, first-serve basis until all of the $250,000 funding has been given to local businesses. Business owners may be placed on a waitlist if the maximum amount for their community has been allocated.
Who is eligible?
- If you received grant funding in the 2020 year for any of the following Bruce County programs you are ineligible for 2021 Spruce the Bruce Funding: Spruce the Bruce grant; Business Pivot / Adaptation grant; Business Safety Supplies (PPE) grant; and/or Tourism Innovation Lab / Spark grant.
- Applicants must be a BIA, Chamber of Commerce, Municipality, tourism association, or business owners of 3 or more participants with at least one business located in the Community Improvement Plan (CIP) designated area with downtown commercial zoning in one of the following communities:
- Allenford, Chesley, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Point Clark, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tobermory, Walkerton and Wiarton
Have questions or require more information?