Collaborative Marketing Grant


Encourages local stakeholders to work together to develop collaborative marketing initiatives that stimulate the downtown economy. 


Creative marketing strategies are a vital component for all communities and to any campaign. They can include activities that make an impact on visitor experiences and impressions. This marketing grant will support efforts to create “Best of Guides” and/or experiences and itinerary based marketing that connects visitors to our downtowns.


Our Collaborative Marketing grants are subject to funding availability, and issued upon the completion of the proposed work.

This grant funds 50% of collaborative marketing projects up to $2,500.

Applicants must provide minimum 50% cash contribution towards the total cost of the project for which they are applying for a grant. Taxes are the full responsibility of the applicants. Eligible project costs must be actual cash outlay to third parties acting at arm’s length and which can be documented through original invoices or proofs of payment

Examples – Use of funds:

  • A local campground, canoe outfitter and restaurant partner to provide a package offering/ itinerary
  • A BIA creates a seasonal collaborative promotional program;
  • Multiple businesses work together to create a package highlighting a unique experience for visitors.

Projects must demonstrate a connection to the overall Brand highlighted in their Community’s Toolkit and should not duplicate a role already being fulfilled in the community

Please note promotional guides that generate revenue will not be eligible for funding.

What Is needed before I apply?

Have questions or require more information?


Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, or a community ready to join the business development movement our supportive team members

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Application Process and Timeline


    Launch of the grant program

    2020 - Date to be determined


    Submission deadline

    There is a continuous intake until grant money has been allocated.


    Application is reviewed

    The applicant is notified of application status by the end of the following month


    Grant letter of offer

    If approved, the applicant receives a letter of offer that outlines the conditions and eligible grant amount.


    Applicant returns signed letter of offer

    The applicant signs and returns the grant letter of offer


    Project commences

    Projects must not have commenced prior to the awarding of the requested grant.


    Project completion

    Grant recipients fill in the online project completion form.


     Funds are sent to the recipient.

    Project completion is verified and funds are sent to the recreant by cheque or Electronic Fund Transfer.


    Grant program closes

    October 31, 2020

    All projects must be completed by October 31 of the same year. Extensions are not granted.

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