Bruce County Tourism Innovation Lab

The Tourism Innovation Lab is where we find, foster and support new tourism experiences, product ideas and collaborative partnerships, and we build a community of tourism innovators, idea makers and entrepreneurs in Bruce County and Ontario.

Do you have a new creative tourism idea for the Bruce Peninsula?

Spark Grant

The Spark Grant is for tourism entrepreneurs and their creative ideas to address the sustainable tourism opportunities on the Bruce Peninsula.

The purpose of the grant is to instigate creative entrepreneurial thinking, to expand existing tourism offerings in order to motivate people to come, stay and spend more. The tourism market of today is savvy and selective. They want to visit where there is an array of experiences. Especially those that expose the local flavor, are educational, interesting and fun. This program sparks that creative thinking in a way that speaks to this new market of visitors.

Spark Grant Program in Bruce County encourages individuals, small businesses and non-profits to apply with their new tourism ideas.

Selected applicants / program participants will receive:

  • 3-month mentorship with a recognized tourism innovator and/or industry mentor;
  • $3,000 "Spark" grant; and
  • Access to a support network of tourism innovators, entrepreneurs and leaders.

Do you have a tourism idea for the Bruce Peninsula?

Click Here To Find Out More About the "Spark" Mentorships & Grants Program

"Spark" Grant Application Intakes Opens: July 3rd, 2019
"Spark" Grant Application Deadline: September 9th, 11:59pm

The Partners:

In Bruce County, this program will focus on opportunities to promote tourism sustainability and is a partnership program between Bruce County, the Ontario Tourism Innovation Lab, Bruce Power, The Municipality of Northern Bruce Peninsula, The Municipality of South Bruce Peninsula and Regional Tourism Organization 7.

Contact us
Vicki Ly
Economic Development Officer
Planning & Development
Tel:  519-534-5344


Whether you’re an entrepreneur looking for education and mentorship, an established business owner who wants to spruce up their storefront, or a community ready to join the business development movement our supportive team members

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TOURISM In 2018, there were 2.5 million visitors to Bruce County and $299 million in overall visitor spending.